April 21, 2010

Web Safe fonts

Filed under: research — Tags: , , , — admin @ 7:44 pm

Which fonts are best suitable for websites?

In images and flash content any font can be used. In that sense any font is web safe. Unfortunately search engines, like google, are still not able to properly index text displayed in images or flash. If you want the text on your website to be properly indexed by search engines it needs to be in displayed in HTML. In HTML only the fonts available to the browser can be rendered properly. If the font is not available in the browser it will display the text in the default font, which is times in most browsers. The fonts you can use safely are the ones that are available in all browsers on all operating systems. As this will be a list of zero fonts I will have to rephrase that:  The fonts you can use relatively safe are the ones that are available by default in the most common operating systems.

There are several list of relatively web safe fonts available on the web. The best examples probably are w3schools.com & ampsoft.net. These both show fonts that are available by default in most operating systems. Being available to the browser however does not mean that the font will be displayed nicely. Unfortunately web safe fonts are not displayed in exactly the same in the many different browsers / operating system combinations present are out there. The rendering of fonts in the three most used browsers differs significantly for anyone who is into typography. Using HTML fonts will never fully satisfy the font fetishists because they will not be rendered smoothly in firefox and chrome. When using small (under 12px) italic fonts it is the most clear that IE is better at smoothly rendering web safe fonts.
Georgia, serif

Current browser IE FireFox
This is regular text
This is italic text
This is bold text

“Palatino Linotype”, “Book Antiqua”, Palatino, serif

Current browser IE FireFox
This is regular text
This is italic text
This is bold text

“Times New Roman”, Times, serif

Current browser IE FireFox
This is regular text
This is italic text
This is bold text
firefox-“times-new-roman”-times-serif

Arial, Helvetica, sans-serif

Current browser IE FireFox
This is regular text
This is italic text
This is bold text
ie-arial-helvetica-sans-serif firefox-arial-helvetica-sans-serif

Arial Black, Gadget, sans-serif

Current browser IE FireFox
This is regular text
This is italic text
This is bold text
firefox-arial-black-gadget-sans-serif

“Comic Sans MS”, cursive, sans-serif

Current browser IE FireFox
This is regular text
This is italic text
This is bold text
ie-“comic-sans-ms”-cursive-sans-serif firefox-“comic-sans-ms”-cursive-sans-serif

Impact, Charcoal, sans-serif

Current browser IE FireFox
This is regular text
This is italic text
This is bold text
ie-impact-charcoal-sans-serif firefox-impact-charcoal-sans-serif

“Lucida Sans Unicode”, “Lucida Grande”, sans-serif

Current browser IE FireFox
This is regular text
This is italic text

This is bold text
ie-“lucida-sans-unicode”-“lucida-grande”-sans-serif firefox-“lucida-sans-unicode”-“lucida-grande”-sans-serif

Tahoma, Geneva, sans-serif

Current browser IE FireFox
This is regular text
This is italic text
This is bold text
ie-tahoma-geneva-sans-serif firefox-tahoma-geneva-sans-serif

“Trebuchet MS”, Helvetica, sans-serif

Current browser IE FireFox
This is regular text
This is italic text
This is bold text
ie-“trebuchet-ms”-helvetica-sans-serif firefox-“trebuchet-ms”-helvetica-sans-serif

Verdana, Geneva, sans-serif

Current browser IE FireFox
This is regular text
This is italic text

This is bold text
ie-verdana-geneva-sans-serif firefox-verdana-geneva-sans-serif

There are a few ways to make sure your font does render the same for every visitor of you website.

  • You could make a Flash website or put your text into images. As Google and the other searchangines do not properly index text in Flash or image files I would strongly advise againt this option. If the looks of your site are more important to you than traffic from organic search this could be an option.
  • CSS3 supports the src’ descriptor for fonts. This makes it possible to make extra fonts available to the browser.  Fonts that can be used for free: sil.org & Google & TypeKit
  • JavaScript Libraries that replace HTML text with Flash: sIFR
  • JavaScript Libraries that use <canvas> to draw the font (HTML5 only): Cufon, TypeFace
  • JavaScript Library that uses php to generate images: FaceLift

further reading:

April 14, 2010

Google image search results: universal vs images

Filed under: research — Tags: , , , , — admin @ 4:23 pm

You would expect the image results that show up in google’s universal search to be the same as they are in google’s image search, but there is a clear difference between the image results in universal search and in image search. Most of the times the first X amount of images from google image search will show up exactly the same for the same search phrase in universale search, but not always. Even when it is the images look the same they are not always realy the same.  Below you see screendumps of the search results for “Jack Herer” in universal search and in image search.

google universal search result for jack herer

Universal search: http://www.google.com/search?q=jack+herer

Image search: http://images.google.com/images?q=jack%20herer

It looks like exactly the same image results are displayed in both searches, but if you look more closely you will find out this is not the case.

My theory is that in universal search the context in which the image is displayed needs to be textual content on the subject as the filename & alt tag of the image suggest the image is about. In image search you seem to get more results from image galleries and pages that contain several images.

April 13, 2010

Ton Wesseling

Filed under: People — admin @ 9:58 am

Sinds 9 september 2009 ben ik senior strategy consultant bij Online Dialogue, de experts die je belt voor strategie, concept en ontwerp van de usability en conversie van alle 1 op 1 marketing, sales en service kanalen (o.a. web en email).

Hiernaast ben ik in te huren als interim internet projectleider, manager en uitvoerend online marketeer (webanalyse, search en social media kennis)

wesseling.net
onlinedialogue.nl

Wil Reynolds

Filed under: People — admin @ 8:34 am

Wil ReynoldsOver the past 11 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies that included Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA (to name a few). (more…)

Joost de Valk

Filed under: People — admin @ 8:26 am

Tweaking websites is what we do here at Yoast, from search engine rankings, to speed to user experience.

Yoast founder Joost de Valk and guests provide tips on optimizing WordPress, Magento, search engine rankings, analytics and website performance. We also offer the SEO tools, Magento extensions and WordPress plugins to make it all possible!

yoast.com

Todd Malicoat

Filed under: People — admin @ 8:22 am

Todd MalicoatTodd Malicoat (aka stuntdubl) has over 10 years of experience in internet marketing and 5 years experience consulting on search marketing management at an executive level. He’s consulted and created training documentation for the Public Broadcast System (PBS.org), Meredith Corporation, Thomas Industrial, Rasmussen College, Real Networks, and other large brands. As the SEO faculty chair for MarketMotive.com, Todd leads a comprehensive online marketing curriculum with other experts in all facets of internet marketing. (more…)

Mitch Joel

Filed under: People — admin @ 6:44 am

Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image

Mitch Joel brings you Digital Marketing, New Media and Personal Branding Insights, Provocations and Foreshadows from his always on/always connected world.

via twistimage.com

April 5, 2010

Amacom.nl

Filed under: Dutch Jobs — admin @ 12:09 pm

Amacom Werving & Selectie is a recruitment agency for (online) media jobs. They mediate for companies in (online) media, advertising, marketing & communications: (Interactive) media & advertising – Marketing & Communications – graphic / design.

Amacom is based in Breukelen (close to Utrecht) but offers jobs throughout  the Netherlands with a strong focus on Utrecht and Amsterdam

amacom.nl

TribalPeople.nl

Filed under: Dutch Jobs — admin @ 11:28 am

Tribal People is an organization that brings together companies and internet specialists who work  in the field of Internet marketing & strategy. They are based in Den Bosh and have a small branch office in Amsterdam.

tribalpeople.nl

MobileMonday.nl

Filed under: Dutch Jobs — Tags: — admin @ 11:09 am

Mobile Monday Amsterdam

Mobile Monday Amsterdam is a chapter of Mobile Monday Global. The chapter has over 3200 members since May, 2007 from different backgrounds (operator, developers, agencies, media, FMCG) all active in the development of the Mobile Lifestyle. Every other month Mobile Monday Amsterdam organizes a network event with visionary speakers and practical cases. In the past we had speakers like Joseph Pine II (video), Jyri Engestrom (video), Tomi T Ahonen (video), and Dan Armstrong (video). Besides inspiring content from speakers, Mobile Monday Amsterdam provides an occasion to meet the people in the industry during the ‘borrel’ afterwards.

mobilemonday.nl

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